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Is Social Media an ART or a SCIENCE
Please indulge me So I was having an interesting discussion the other day with a friend. CC Flickr by bogenfreund You see as many of you know I have been looking for ways to make social media more...
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Surviving the #24HourFilmRace (Part 1: Prep)
Have you heard of it? If you are part of the Indie film scene you have probably wondered if you could, should or world try it. http://www.filmracing.com/ Imagine the challenge: 24 hours from the time...
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Surviving the #24HourFilmRace (Part 2: It begins)
And the brain storming begins: We hit the 18 senereos one by one talking out how they might work with the Theme: ONE Thinking about which ones sounded the most fun , our writer adding details form the...
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Surviving the #24HourFilmRace (Part 3: The final hours)
The sun came up Arriving back in the morning, was our Director/ Actor with the biggest smile and one phrase: ” I figured it out – our middle and our ironic twist…” His solution, worked perfectly,...
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The Real CONTINUUM
I have fallen in love with the new Science Fiction Series set in my city of Vancouver, BC Not only because its is a favorite genre and has very engaging characters but because it features my new...
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In a blink, June is over…wish I got it on Camera
Well in away I did, and this upcoming week for me will a juxtaposition of local, national and international film launches. With 15 years of film production behind me I thought it was abut time to...
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ARGs- A Newbie’s point of view
Have you heard about them? Have you played one? If you ask anyone WHAT IS AN ARG? the answer will depend on who you ask. Some might tell you its the newest trend for fan engagement. Some might inform...
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ARG Newbie-Blog entry 1
Ok so I signed up for the http://continuum-the-game.com/ and found myself reading through a few pages of HOW to s As I am late starting this game that asks me to follow, the show, a blog, and more...
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INTERACTIVE web series The Sticking Place
LUCKY ME. Thank you Mercedes Grant, Producer of and host to the launch party of the kickstarter and NFB supported interactive documentary The Sticking Place You must try this site! So what eactly does...
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ARG Newbie – Blog entry 2
I am so happy and so frustrated with the Continuum ARG. I am beginning to wonder if you need a degree in ancient codes and ciphers in order to have a chance. I have painstakingly gone through every...
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Does age effect ENGAGEMENT
I was researching Engagement on youtube and found this video about the Generation gap Jason Dorsey speaks about Gen Y http://www.youtube.com/watch?v=K7HiQxnLMyo Watching this I became curious? If we...
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10 Engagement Tips I learned from the Film Industry
Group dynamics in the Film Industry are challenging and I learned a lot about communication there. I realize that there is no magic formula to engagement. Its has a lot to do with finding the right...
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Funding Transmedia projects in British Columbia
cc Flickr by Son of Groucho I may be new to film and digital media funding but I am definitely not new to helping the community and am willing to share my research with you. Will you also share the...
View ArticleIt’s not what you think!
Are you new to the Wildfire Effect? I realize that my site needs an overhall. I speak to my clients about a clear call to action but when they are directed here it’s never what they think because my...
View ArticleWelcome Social Media Week
Hello all, twice a year the world welcomes the innovators and enthusiasts of social media to speak up and share. Becase it is Social Media it filters onto the internet. My favorite place to watch is...
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FRINGE, #theyarecoming you should too
I usually go into case studies of digital campaigns that have made a real impact on my newsleter and deconstruct them there. But todays #FRINGEFRIDAY is sure to be one to talk about, And i want to...
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VEF brings Film Innovators in for a Chat, your Invited!
As some of you know, I spent over 10 years in the film production industry. A decade is enough time to see many cycles and innovations. I learned it takes access to a lot of information and experience...
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Stories from the Pitches
It has been a rewarding and group of sessions here at the Merging Media Conference. And I have been at work to bring the insight to you. Topics like: What to look out for in your Transmedia pitch....
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How I schedule for effective use of Social Media.
It’s time to get back on track after a busy conference season. Ever feel like you have just too much to keep up on? Well I thought I would share my system. Please take a moment to share yours in the...
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Are we there yet? Merging Film and Digital
Are you new to digital communication? Well every year Vancouver hosts the Merging Media Conference and this is where my two favorites industries meet to discuss the future of entertainment: Film and...
View ArticleTest your Internet Meme Savvness
Ok it’s simple, Watch this video and list all of the internet meme’s and viral videos in the comments: I ‘ll post the number of after the 1st few guesses. In case it did not embed...
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All you need to Capture Advertising Attention
Lately I’ve been asked to offer insight about social advertising.So I thought I would create a blog post about it. If it does not come easy to you your not alone. Great ads tells a story in ONE image...
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What producers REALLY want? Must read details for writers.
Hello my fellow film an TV followers, I had the opportunity to attend an event this weekend hosted by PRAXIS ,Vancouver’s leading Screenwriter’s Centre. And I know what you are thinking, me at a...
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Guest post: How to look worth following on Twitter
* Guest post submitted by Abigail Martin, from Media Discovery. How to look worth following on Twitter There are so many people on Twitter that following even the smallest fraction of them will...
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Your building a social media strategy, not an empire [tips]
by charliecurve SOCIAL – Media. It was only 5 short years ago that only the tech savvy geeks in the world understood the full extent of it. Now it seems that everyone is taking part and you may feel a...
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Mashup: Geek Culture and Peter Legge’s 365 days of Insights
To inspire and challenge myself I asked the question: Can I interpret Peter Legge’s book, 365 days of Insights to inspire and develop the unique talents and abilities within you, into geek culture AND...
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What makes a story, an engaging story?
Story… let us get critical about engagement: cc Flickr by umjanedoanz I think about it all of the time. I enjoy picking apart the stories that I love and hate to understand why I feel the way I feel....
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Twitter + Social Meda Camp: Tips to attend from afar
The world is exploding with knowledge- Shared. A great example is this weeks Social Media Camp in Victoria attracting leaders in digital strategy from around the globe. But what if you just can’t make...
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Getting Disruptive at #VanStartup Weekend
We are in an idea generation age! What does it take to bring that idea into ACTION. Well the Vancouver edition of the International Event Startup Weekend takes this Get it done attitude to a new...
View ArticleBehind the Scenes of Podcast = Women Talking Tech
Over the years I have met some fabulous people, including the hosts of Women Talking Tech, a podcast that focusses on the changing tides of technology and digital communication . Hosts Margaret...
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A walk with Alexandre Mandryka- Game”Play” Designer
Imagine yourself at the Wildfire Effect Office It’s Friday, late afternoon. I have been in front of my computer without a break since 8 am. I find my attention is wavering, the warm summer breeze...
View ArticleAngela Mac, ARG Enthusiast gets us started with Alternate Reality Games
So some of you know this about me: I meet new people all of the time and there is nothing that I enjoy more than diving in deeper to hear about their passions. I met Angela Mac while working with the...
View ArticleInterview with Angela Mac, ARG Strategist you need to meet
When I met Angela I knew I liked her – immediately. What I didn’t realize is how she would change the way I thought about my newest passion: Alternate Reality Games. When the International Community...
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Examples of how to extend fan excitement
Great TV and Film marketing campaigns I get a bit obsessive about things that make me curious. My sister would say “your OCD is showing”. I am curious about why we get excited in anticipation of a...
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Reflecting on a world of Instant Photos and Rights
Summer days have brought 100′s out to enjoy the summer and events. Have you noticed that people are viewing that world through a lens? Not their own perceptions of the the world and the people in it,...
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Today on Twitter: Topic #Facebook
Ok , it seems a bit counter intuitive to advertise one social network with another but today – especially – I have been seeing a lot of REALLY great articles on how to Facebook better. And felt I...
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The Grow Conference: Two Developers’ Perspectives
The developers: Shawn Mayzes @smayzes - Backend developer: part of the system that isn’t user facing Ken Chernoff @kenchernoff - Frontend developer: part that users see and interact with (as defined...
View ArticleProtected: THIS WEEK Take the plunge: Waterlogged a review
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If you programmed Reality TV
Sometimes the best way to think creatively is to re-imagine the world you know. I crowd sourced the answer to this question: if you could cast THE AMAZING RACE, which teams would make the cut? Is this...
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Part 1 of 2: Building an audacious tribe with InstituteB
Institute B are entrepreneurs helping entrepreneurs build strong companies [ for social change. ] They mentor businesses by teaching the skills that business schools are lacking . Having met this group...
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Part 2 of 2: Building an audacious tribe with Institute B
Are you back to learn about How to build a Tribe? You might want to read PART 1 of how I was brought into the philosophy of instituteB with a single story. Link to Part 1...
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Are you a stand for your values? instituteB on Leadership
What is Authentic Leadership? I attended my 2nd class with instituteB last week and I must say, they really know how to break the glass ceiling on leadership and building community. I hesitate to say...
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Get immersed in technology and story with me
Three powerful story events that have shaped my last week A digital storytelling experiment Taking a magnifying glass to enhance stories: I researched dozens of digital storytelling tools for a...
View ArticleVideo Response to Fan Roland (Backstage Vancouver Podcast)
Hello Roland, Thanks for watching my interview on Cross- Media Marketing at Backstage Vancouver. [check it out at http://backstage-vancouver.blogspot.ca/stephanie-michelle] You are completely right...
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How many Star trek Characters does it take to change a lightbulb?
One of the best things about creating a place for your fans to play within your story is the moment when they fan fiction. In order to do this your fans must be so connected to the narrative and the...
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Step1 from The handbook all entrepreneurs should have
Lately, as my business at Wildfire Effect Media begins to fragment into all of the amazing areas still left to explore around interactive media and building engaged communities, I begin to ask…. did...
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The Story-Countdown
CHAPTER 1 Begins in 2014…. Be notified of key plot twists To opt. into the full experience sign up here
View ArticleHas anyone seen ARchie?
I have checked all of ARchie the Bot’s usual places: https://www.facebook.com/TheWildfireEffect Alley the Kat’s favorite basket… The beach… Updating Wikipedia… I’m about to give up. But he rarely...
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The Copyblogger Challenge, are you game?
When I think of great blogs that consistently provide useful material presented in a way that aligns with my bloggin values I find myself brought t the smae few sites Today I want to sit back, sip my...
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A Geek Girl’s guide to TV Favourite FRINGE
On Sunday I had the opportunity to take part in this TV season ongoing review of the Vancouver produced and set TV series CONTINUUM . If you are a fan of my blog you will remember that it has a...
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